PubMatic & ThinkResult Deliver 90% Faster CTV Campaign Setup in India — Ad Tech Efficiency Boost

Context

PubMatic and ThinkResult have successfully deployed the first end-to-end agentic CTV campaign in India, leveraging PubMatic's AgenticOS platform to deliver 90% faster campaign setup. This achievement marks a significant milestone in the adoption of agentic technology in the region, with implications for marketers seeking to streamline their ad tech operations. Relevant for teams exploring CTV and ad tech efficiency.