Gen Z Treats AI Assistants Like Consumer Brands, But Trust Remains Low — GEO Plan Implications

Context

Gen Z consumers are increasingly treating AI assistants like consumer brands, with YouGov data showing a doubling of consideration for Claude and OpenAI. However, trust in AI assistants remains low, with only 28% of U.S. consumers trusting them. This gap may reshape GEO plans as marketers navigate the implications of growing AI adoption.