Privacy Policy

Last updated: December 2025

Plain English. No legalese. Here's how we handle your data.

The short version

We collect your email to send you the briefing. That's it.

We don't sell your data. We don't profile you. We don't share with third parties for marketing.

You can unsubscribe anytime with one click. We delete your data within 30 days.

01

Who we are

The Marketing Exploit is operated by Supersprout Ltd.

Registered address: 71-75 Shelton Street, London, WC2H 9JQ, UK

Contact: [email protected]

02

What we collect

We collect

Email address — to send you the daily briefing
Subscription preferences — to understand your tier and settings
Engagement data — to see if emails are delivered and opened (optional)

We don't collect

• Your name (unless you choose to provide it)

• Payment details (handled entirely by Stripe)

• Browsing history outside our site

• Data from third parties about you

03

Why we process your data

Legal basis: Consent

When you enter your email and click subscribe, you're giving us consent to deliver our intelligence briefings. You can withdraw consent anytime by unsubscribing.

We don't use your data for anything else. No profiling. No selling. No "legitimate interest" gymnastics.

04

Where your data is stored

We use the following service providers:

ButtondownUnited States

Email delivery and subscription management

SupabaseEU / United States

Subscriber database and preference storage

NetlifyUnited States

Website hosting

Where data is transferred outside the UK/EU, we ensure appropriate safeguards through Standard Contractual Clauses.

05

How long we keep your data

While subscribed: We keep your data for as long as you're a subscriber.

After unsubscribing: We delete your data within 30 days, except where we need records for legal or tax purposes.

Inactive subscribers: If you haven't engaged in 12 months, we'll check if you still want briefings. No response means we unsubscribe and delete.

06

Your rights

Access

Request a copy of all data we hold about you

Rectification

Ask us to correct any inaccurate data

Erasure

Ask us to delete all your data

Portability

Receive your data in a machine-readable format

To exercise any right, email [email protected] — or just click unsubscribe in any email. We respond within 30 days.

To complain: UK — ico.org.uk | EU — Your local data protection authority

07

Cookies

Essential cookies: Making the website work. No consent required.

Analytics: We use Google Analytics to understand site usage. Consent required.

We don't use advertising cookies or tracking pixels. We respect Do Not Track signals.

08

Changes to this policy

Significant changes? We'll email you before they take effect. Minor clarifications just update the "last updated" date above.

09

Contact

Privacy questions: [email protected]

General enquiries: [email protected]

We usually respond within 48 hours.

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