mar-techRadar
WPP Creative born — sunsetting of VML, Ogilvy & AKQA expected
Context
WPP Creative has been launched, sparking industry expectations that VML, Ogilvy & AKQA will begin to sunset. The move could lead to significant changes in the agency landscape, impacting marketers who work with these agencies. Relevant for marketers with existing relationships or considering new agency partnerships.
Original Source
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The Drum
With birth of WPP Creative, industry expects sunsetting of VML, Ogilvy & AKQA to begin
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