Martech Zone releases Customer Lifetime Value Calculator (CLTV) — helps businesses measure long-term customer relationships.

Context

Martech Zone has released a Customer Lifetime Value Calculator (CLTV) to help businesses measure the total revenue expected from a single customer account over time. This tool is relevant for marketers seeking to shift focus from one-off transactions to long-term relationships. The CLTV calculator aims to aid businesses in maintaining a healthy bottom line amidst rising customer acquisition costs.