Big CPG Brands Cut Ad Spend Amid Tough US Market — Marketers should monitor consumer behavior.

Context

Big CPG brands like Procter & Gamble, Pepsi, and Colgate-Palmolive are reducing ad spend due to cautious consumers and shrinking sales. This shift in consumer behavior may impact marketing strategies for other brands operating in the US market. Relevant for marketers with a focus on consumer packaged goods.