Snapchat+ reaches 25M subscribers, driving $1B in direct revenue — expands revenue streams

Context

Snapchat has surpassed 25 million subscribers for its Snapchat+ offering, driving the company's direct revenue annual recurring revenue (ARR) to $1 billion. This milestone comes as Snap has diversified its revenue streams by adding paid offerings outside of its core subscription. Marketers should be aware of this shift towards diversified revenue models.