Google launches no-code Scenario Planner built on Meridian MMM — streamlines marketing budget decisions

Context

Google has introduced a no-code Scenario Planner, leveraging Meridian MMM, to help marketers make budget and ROI decisions based on Marketing Mix Model insights. This tool simplifies the process of turning data into actionable decisions, potentially saving time and improving ROI. Relevant for marketers using Meridian MMM or seeking to optimize their marketing mix.