Walmart's ad revenue soars 37% to $6.4 billion in 2025 — retail media growth

Context

Walmart's ad revenue reached $6.4 billion in 2025, a 37% increase globally, driven by the growth of its ecommerce business. This significant revenue boost highlights the importance of retail media for brands looking to reach customers across various channels. Relevant for marketers evaluating retail media partners and their impact on customer engagement.