Budweiser, Pepsi, and Dunkin' top Super Bowl ad recall survey — marketers take note.

Context

Budweiser, Pepsi, and Dunkin' dominated Ipsos' Super Bowl ad recall survey, while Michelob Ultra struggled to make an impact. The results highlight the importance of effective storytelling and brand resonance in high-stakes advertising. Marketers should pay attention to the winning strategies and consider how to apply them to their own campaigns.