mar-techRadar
Thinkbox Publishers Have Substantial Reach on YouTube — implications for ad buyers.
Context
Thinkbox publishers have substantial reach on YouTube, according to a recent report. This has significant implications for ad buyers, who must consider the growing influence of TV-like content on the platform. Relevant for brands with YouTube ad strategies.
Original Source
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VideoWeek
Thinkbox Publishers Have Substantial Reach on YouTube, and That Has Big Implications for Buyers
Radar items are brief signals worth monitoring