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Google teams up with Airtel to tackle RCS spam in India — strengthens RCS security

Context

Google is integrating carrier-level filtering into RCS in India through a partnership with Airtel to combat spam. This move aims to enhance user experience and protect against unwanted messages. Relevant for brands leveraging RCS for customer engagement in the Indian market.

Original Source

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TechCrunch – All

Google looks to tackle longstanding RCS spam in India — but not alone

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