Netflix Enhances Targeting and Measurement with CAPI Launch and DSP Partnerships — Advances personalization capabilities.

Context

Netflix has launched its Customer Acquisition Platform Interface (CAPI) and formed partnerships with multiple Demand-Side Platforms (DSPs). This move enables the streaming giant to refine its targeting and measurement capabilities, potentially leading to more effective personalization and ad revenue growth. Relevant for brands investing in streaming media and seeking to optimize their ad spend.