The Drum Awards names Anna Dalziel Judge of the Day — highlights importance of human touch in marketing.

Context

Anna Dalziel, a judge at The Drum Awards, emphasizes the significance of human connection in marketing, despite the growing importance of precision and data. Her comments highlight the ongoing need for marketers to balance technology and creativity with empathy and understanding of their audience. Relevant for marketers seeking to create more effective, emotionally resonant campaigns.