media-techRadar
Zefr’s Raddon on MRC’s new content-level accreditation — shifts brand safety focus from fear to curiosity.
Context
Zefr’s Raddon discusses the shift in brand safety focus from fear to curiosity, driven by the volume of bad content. The MRC’s new content-level accreditation aims to address this issue, but its implications for the industry are still unclear. Relevant for marketers concerned about brand safety and content moderation.
Original Source
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Digiday
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
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