Burger King names Mojo Supermarket and another agency — expands social media roster.

Context

Burger King has appointed Mojo Supermarket as its U.S. social AOR and another agency, following a viral Whopper bite video that swiped at McDonald's CEO Chris Kempczinski. The move expands Burger King's social media roster and could signal a shift in its marketing strategy. Relevant for brands evaluating their social media agency partnerships.