Optimizely Blog: AI isn't a side dish, it's the whole menu — AI integration for marketers

Context

Optimizely's blog highlights the limitations of treating AI as a feature in marketing, emphasizing the need for AI to be integrated into the content lifecycle for real impact. The article argues that AI should be baked into the experience, not layered on top, and provides examples of how to achieve this with a platform like Optimizely Content Management System. Relevant for marketers looking to leverage AI for strategic outcomes.