mar-techRadar
CMOs from My/Mochi, Tilebar, and Every Man Jack share pressure points in marketing — measuring true impact and more.
Context
At Lead Summit, CMOs from My/Mochi, Tilebar, and Every Man Jack discussed the challenges of measuring true marketing impact and rebalancing the marketing equation. This conversation is relevant for marketers seeking to optimize their strategies and improve ROI. The discussion highlights the need for more effective metrics and a shift in focus from vanity metrics to tangible results.
Original Source
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ClickZ
How CMOs from My/Mochi, Tilebar, and Every Man Jac...
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