Optable and PubMatic partner to advance agentic audience discovery — enhances privacy-safe ad targeting.

Context

Optable, the Agentic Audience Platform, has partnered with PubMatic to integrate privacy-safe audience signals into end-to-end agentic media buying workflows. This integration enables buyers to discover, build, and activate premium publisher-controlled first-party audience data, enhancing privacy-safe ad targeting capabilities. Relevant for marketers leveraging programmatic buying and concerned with data privacy.