fullthrottle.ai Launches Enhanced SmartMail Capabilities — unifies identity-based campaigns with direct mail activation

Context

fullthrottle.ai has introduced enhanced SmartMail capabilities, enabling brands to activate identity-based campaigns with automated direct mail activation. This integration brings identity-powered direct mail to the first DSP platform with a native direct mail component, expanding marketing options for brands. Relevant for marketers leveraging first-party data and direct mail in their campaigns.