media-techRadar
Streaming giants collaborate to compete — major players shift strategy in fragmented TV landscape.
Context
Major streaming players are working together to compete in a highly fragmented TV landscape. This shift in strategy may impact how brands allocate their advertising budgets across different platforms. Relevant for marketers with TV advertising campaigns.
Original Source
↗
ExchangeWire
Shifts in Streaming: Competition, Collaboration, and Consolidation
Radar items are brief signals worth monitoring