UK Programmatic DOOH Spend to Rise 41% — becomes core to omnichannel planning

Context

VIOOH's annual research indicates a 41% increase in UK programmatic DOOH spend, solidifying its role in omnichannel planning. This shift highlights the growing importance of DOOH in marketers' strategies, particularly for those with a strong presence in the UK market. Relevant for marketers planning to invest in DOOH or evaluating its role in their omnichannel mix.