Merkle B2B 2023 Superpowers Index released — outlines drivers of competitive advantage in business culture.

Context

The Merkle B2B 2023 Superpowers Index has been published, outlining what drives competitive advantage within business culture and subcultures critical to success. This research may inform B2B marketers looking to improve their understanding of business culture and its impact on customer relationships. Relevant for B2B marketers seeking to enhance their competitive advantage.