mar-techRadar
Unilever's ad-funded creator economy impact still unfolding — marketers must adapt.
Context
Unilever's 2025 ad-funded creator economy initiative has had a lasting impact. The creator economy has become too important to get wrong, with creators now a significant force in the marketing landscape. Marketers must adapt to this shift in consumer engagement.
Original Source
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Digiday
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
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