Samsung, Comcast, Tubi unveil CTV measurement and AI innovations at NewFronts — CTV advertising evolution

Context

Samsung, Comcast, and Tubi showcased measurement and AI innovations at the IAB's NewFronts, a platform for brands and agencies to discover emerging CTV trends. These advancements are significant for marketers seeking to optimize their CTV advertising strategies. Relevant for brands investing in CTV and looking to stay ahead of the curve.