OpenAI hires Meta ad veteran; Apple to introduce ads in Maps; X offers $200k incentive — ad tech shakeups intensify.

Context

OpenAI has hired a former Meta ads leader to build its ads business, while Apple plans to introduce ads in Maps and X is offering a $200k incentive to win back advertisers. These moves signal a significant shift in the ad tech landscape, with major players vying for market share. Marketers should watch these developments closely, as they may impact ad spend and strategy.