analyticsRadar
Google Gemini referral traffic surges past ChatGPT — key implications for marketers.
Context
Google Gemini referral traffic has more than doubled in two months, surpassing ChatGPT's peak, according to SE Ranking data. This shift in traffic dynamics may impact marketers' strategies for reaching users through AI-powered platforms. Relevant for brands leveraging AI-driven marketing channels.
Original Source
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Search Engine Journal
Google Gemini Sends More Traffic To Sites Than Perplexity: Report via @sejournal, @MattGSouthern
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