ad-techRadar
Meta and YouTube suffer damages in court — unlikely to impact media buying decisions.
Context
Meta and YouTube have suffered damages in court, but media buyers are unlikely to steer clients away from them for now. The verdicts may, however, influence future negotiations and contracts. Brands and agencies should monitor the situation for potential implications on their media buying strategies.
Original Source
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Digiday
Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
Radar items are brief signals worth monitoring