mar-techRadar
Josh Tan emphasizes importance of planning in automated media landscape — marketers take note.
Context
Josh Tan, vice president at Rise, stresses that better planning is crucial in an automated media landscape. As media continues to evolve, marketers must adapt to ensure their strategies remain effective. Relevant for marketers navigating the intersection of technology and creative planning.
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The Drum
Josh Tan believes better planning matters more as media automates
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