P&G bets on WNBA and women's sports with multiyear sponsorship deal — boosts brand presence in growing market

Context

Procter & Gamble has signed a multiyear sponsorship deal with the WNBA, featuring brands Olay, Secret, and Downy. The deal arrives as the league draws record viewership, providing a unique opportunity for P&G to tap into the growing women's sports audience. Relevant for marketers looking to engage with female consumers through sports sponsorships.