TikTok builds second $1.2 billion data center in Finland — EU data storage compliance

Context

TikTok is building a second $1.2 billion data center in Finland as part of Project Clover, an initiative to store EU user data outside of China. This move is crucial for TikTok to comply with EU directives and maintain its presence in the region. Relevant for marketers operating in the EU, particularly those using TikTok for advertising.