AMC streams 'The Audacity' premiere in 21 parts on TikTok — tests TikTok's content capabilities

Context

AMC will stream the premiere of 'The Audacity' in 21 parts on TikTok, a move that tests the platform's content capabilities and may influence how other brands approach long-form content on the platform. This could be a smart way to build buzz, especially for AMC's younger audience. Relevant for marketers interested in TikTok's evolving content strategy.