AdExchanger publishes opinion on CTV agentic advertising — tests ad tech boundaries.

Context

AdExchanger published an opinion piece by Frans Vermeulen, Swivel, on April 13th, 2026, discussing how CTV is becoming the first real test of agentic advertising. This development may impact marketers' strategies for targeted advertising and personalization. Relevant for marketers exploring CTV advertising and its implications on ad tech.