Ubisoft deploys multi-country DOOH campaign for Just Dance 2026 — expands gaming brand awareness

Context

Ubisoft collaborated with Displayce, Artefact, and VIOOH to launch a programmatic DOOH campaign across four countries. The campaign aimed to strengthen awareness of Just Dance 2026, a popular gaming title. Marketers in the gaming and entertainment sectors should take note of this campaign's use of DOOH advertising.