ad-techRadar
Meta to surpass Google in digital ad revenue — major shift in online advertising landscape.
Context
Meta is poised to surpass Google in digital ad revenue for the first time, according to Emarketer. This growth is driven by increased automation improving ad performance. The shift highlights the evolving online advertising landscape and may impact marketers' ad strategies.
Original Source
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Marketing Dive – News
Meta is on track to overtake Google in global ad revenue for the first time
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