Optimizely named a Leader in Gartner Magic Quadrant for Content Marketing Platforms — solidifies digital experience platform position.

Context

Optimizely has been named a Leader in the 2026 Gartner Magic Quadrant for Content Marketing Platforms for the ninth consecutive year. This recognition solidifies Optimizely's position as a leading digital experience platform (DXP) provider, particularly as the CMP category shifts from AI assistance to AI execution. Relevant for marketers evaluating content marketing platforms and their AI capabilities.