Aloe Blacc tries to fund COVID research, learns biotech requires more than just funding — implications for marketers.

Context

Grammy-nominated singer-songwriter Aloe Blacc attempted to fund COVID research, but discovered biotech requires a commercialization plan and philanthropy doesn't move science through clinical trials. This highlights the complexity of biotech and the need for marketers to understand the nuances of partnering with biotech companies. Relevant for marketers considering biotech partnerships or investments.