aiRadar
Google to retire Dynamic Search Ads in favor of AI Max — impacts search advertisers
Context
Google will stop allowing new Dynamic Search Ads (DSA) creation in September and auto-migrate existing DSA, Automated Campaigns, and broad match campaigns to AI Max. This change impacts search advertisers relying on DSA for automated ad targeting. Marketers should review their search campaigns to ensure a smooth transition.
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Search Engine Land
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
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