IPA Bellwether Report: UK Marketing Budgets Revised Up to Highest Level in Almost Two Years — Economic Landscape Shifts

Context

The IPA Bellwether Report reveals UK marketing budgets revised up to their highest level in almost two years, according to the latest Q1 2026 data. This uptick in spend may signal a shift in brands' economic and geopolitical risk assessments, with marketers navigating a rapidly changing landscape. Relevant for brands with significant UK operations.