mar-techRadar
Threads adds live chats feature — expands social app engagement options
Context
Threads is introducing live chats, a feature similar to Broadcast Channels, allowing users to engage in real-time conversations within the app. This expansion of social app engagement options may interest marketers looking to leverage live interactions for brand awareness and customer engagement. Available in the app over the next few weeks.
Original Source
↗
Social Media Today
Threads will add Broadcast Channels-style feature called live chats
Radar items are brief signals worth monitoring