ad-techRadar
OpenX appoints key leaders to drive Intelligent SSP strategy — strengthens supply side advertising.
Context
OpenX, The Intelligent SSP, has announced key leadership appointments to drive its Intelligent SSP strategy. The moves reflect OpenX's continued investment in simplifying advertising by bringing greater intelligence to the supply side. Relevant for publishers and advertisers seeking to optimize their ad tech stack.
Original Source
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MarTech Series
OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation
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