ad-techRadar
Bedrock Platform Pilots Index Exchange’s Index Cloud — expands DSP capabilities for marketers
Context
Bedrock Platform has begun piloting Index Exchange’s new Index Cloud, a cloud-based bidding platform aimed at expanding DSP capabilities for marketers. This move could enhance the efficiency and effectiveness of programmatic advertising campaigns. Relevant for marketers leveraging DSPs for programmatic ad buying.
Original Source
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ExchangeWire
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