TikTok boosts measurement partnerships with IAS, Zefr, and DoubleVerify — enhances advertiser confidence

Context

TikTok has expanded its measurement partnerships with IAS, Zefr, and DoubleVerify to improve media quality and brand safety across additional ad formats. This move aims to increase advertiser confidence in the platform, particularly for those prioritizing brand safety and transparency. Relevant for marketers leveraging TikTok for campaigns.