generalRadar
B2B CMO MaryLee Sachs highlights CEO-CMO alignment gap on growth — impact on marketing strategies.
Context
B2B CMO Whisperer MaryLee Sachs emphasizes the disconnect between CEOs and CMOs on growth strategies. Both parties discuss growth, but operate under different rules, affecting marketing strategies and performance. This insight is relevant for CMOs and marketing teams seeking to align with business objectives.
Original Source
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The Drum
B2B CMO Whisperer MaryLee Sachs: Why CEOs and CMOs aren’t aligned on growth
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