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Google integrates Albertsons shopper data with YouTube and Display 360 — enhances audience targeting.

Context

Google has partnered with Albertsons Media Collective to integrate first-party shopper data into YouTube and Display 360 campaigns. This move brings more precise audience targeting to marketers, potentially increasing ad effectiveness. Relevant for brands leveraging YouTube and Display 360 for retail advertising.

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Google offers new first-party shopper data integration

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