ad-techRadar
The Trade Desk's Jeff Green Extends Olive Branch to Agencies — eases tensions after fallouts.
Context
The Trade Desk's Jeff Green has extended an olive branch to ad agencies, easing tensions after fallouts with Publicis, WPP, and Dentsu. This move may help repair relationships and improve collaboration between the two parties. Relevant for agencies seeking to strengthen ties with key ad tech partners.
Original Source
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Adweek
The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension
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