Optimizely shares 3 experiments that boost landing page conversions — marketers take note.

Context

Optimizely has published three experiments that demonstrate how clearer design, fewer fields, and better visual context can significantly improve landing page conversions. The experiments, which involved redesigning demo forms and landing pages, show a +18.9%, +42%, and +47% increase in leads generated. Marketers looking to optimize their landing pages should take note of these results and consider implementing similar changes.