ad-techRadar
Google Ads Engagement Rises, Efficiency Holds Steady — advertisers adjust strategies
Context
Google Ads CTR is increasing, but conversions remain flat, according to new Optmyzr data. This shift in performance may prompt advertisers to reassess their Google Ads strategies. Relevant for marketers relying heavily on Google Ads for campaign ROI.
Original Source
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Search Engine Journal
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson
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