Martech landscape reaches 15,505 products — may have hit peak martech — or plateau.

Context

The 2026 Marketing Technology Landscape Supergraphic has reached 15,505 products, a 0.79% increase from last year. This may signal the end of martech's relentless expansion, but 1,488 new products were added, while 1,367 were removed, indicating a churning market. Relevant for marketers evaluating martech solutions and assessing their current tech stacks.