Stagwell takes on bigger clients, streaming services rely on TV shows for ad loads — CTV consumption growth outpaces mobile video.

Context

Stagwell has reportedly taken on bigger clients, according to Mark Penn, while streaming services are increasingly relying on TV shows to boost ad loads. This shift in ad strategy may have significant implications for marketers looking to reach audiences through streaming services. CTV consumption growth has outpaced mobile video, making it an attractive channel for advertisers.